Iancu v. Brunetti

In Iancu v. Brunetti the owner of the clothing brand “FUCT” was granted the right to register his brand name, invalidating the Lanham Act’s ban on the registration of “immoral” trademarks. The federal ban “distinguishes between two opposed sets of ideas: those aligned with conventional moral standards and those hostile to them; those inducing societal nods of approval and those provoking offense and condemnation. This facial viewpoint bias in the law results in viewpoint discriminatory application.”

Read more about Iancu v. Brunetti (2019).