The respect and trust of readers will be gained only through the honest and ethical performance of journalists and broadcasters. That performance touches both the professional and personal aspects of the journalist’s and broadcaster’s life. No guidelines can meet every situation. The following principles are fundamental, but above and beyond them are ethical standards that guard the integrity of the media.
2. Conflicts of interest, whether real or apparent, should be avoided. Such conflicts may include conflicting types of secondary employment, political involvement, holding of public office, or any activities that compromise journalists/broadcasters per the journalistic/broadcasting process.
4. Obligations to news sources or special interests should be avoided.
7. Journalists/broadcasters should serve the public interest, despite the difficulties of doing so. They must constantly work to assure that the public’s business is conducted in public and that the public reports are kept open.